Brand activations & experiential

Activation queues
that keep energy high.

Stop losing foot traffic to visible queues. Attendees scan a QR code, join a virtual line, and roam freely until their turn. Used by Audi for F1 activations. Powered by ScanQueue.

5-minute setup. No app download. Free plan available.

The status quo

Why brand activations
lose visitors.

Crowd clustering around the booth

A visible 20-person queue scares passersby. People see the line, assume it's too long, and walk to the next booth. Your ambassador manages crowd control instead of delivering the experience.

Poor dwell-time measurement

Six-figure activations with no proof of participation. Staff tally clicker counts that don't distinguish between glances and full experiences. Post-event reports rely on estimates.

No data capture from interactions

Hundreds of engaged visitors, zero contact information. There's no mechanism to collect emails without friction. The lead-gen opportunity is lost.

How it works

Virtual queues.
Visible brand.

ScanQueue's virtual queue platform eliminates visible lines so your activation looks inviting, not intimidating.

  1. 1

    Branded QR at the booth

    Display a QR code on your signage. Visitors scan to join the queue โ€” no app, under 10 seconds per join.

  2. 2

    Guests roam freely

    Visitors explore other booths, grab food, or hit the bar. They stay engaged with the whole event while holding their spot.

  3. 3

    SMS brings them back

    When their turn arrives, attendees receive an SMS. They walk back ready for the experience, no frustration.

  4. 4

    Analytics prove ROI

    Total participants, average wait, peak hours, throughput per station. Real numbers to justify the activation budget.

Features

Built for experiential.

Custom check-in fields

Capture name, phone, email, company, product interest โ€” whatever your activation needs.

SMS & WhatsApp callbacks

Notify guests when it's their turn. They return ready to engage, keeping the booth uncluttered.

Engagement analytics

Real-time dashboard: check-ins, queue length, wait time, throughput. Export for post-event reports.

Multi-station support

Separate queues for each demo or station, managed from one dashboard. Visitors can join multiple queues.

CSV export for CRM

Download every check-in as CSV for your marketing automation or CRM follow-up.

5-minute setup

Create queue, configure fields, print QR code. No hardware, no Wi-Fi dependency, no IT.

FAQ

Brand activation questions.

Can I capture attendee contact info?

Yes. When visitors scan the QR code to join the queue, they enter their name and phone number. You can add custom fields to capture email, company name, product interest, or any other information relevant to your activation. All data is stored securely and exportable as CSV after the event for follow-up campaigns and CRM import.

How do I measure activation engagement?

ScanQueue tracks total check-ins, average wait time, peak hours, and throughput per station. You get a real-time dashboard during the event and exportable reports afterward. Use this data to prove ROI to brand managers with exact participation numbers โ€” not estimates from foot traffic counters.

What data does ScanQueue collect?

ScanQueue collects the information attendees provide when joining the queue: name, phone number, and any custom fields you configure. It also logs timestamps for join, notification, and service completion. You own the data โ€” ScanQueue does not use it for any other purpose.

Has ScanQueue been used for major brand activations?

Yes. ScanQueue was used by Audi for their F1 activation to manage queues for test drive experiences and VIP hospitality areas. The platform handled high-volume foot traffic across multiple stations while keeping the brand experience premium. ScanQueue is trusted by over 170 businesses across 15+ countries.

How quickly can I set it up on-site?

Under 5 minutes. Create your queue, configure your custom check-in fields, download the QR code, and print it on your booth signage. There is no hardware to install and no app for attendees to download. You can set up the morning of the activation.

Make your activation queue-free.

Set up virtual queues for your brand activation in 5 minutes. Free plan available โ€” no credit card required.

Start free with ScanQueue Free plan ยท 10 check-ins/mo ยท No credit card